Pew Internet and American Life Project has just released the latest the survey results of online shopping habits of Americans . One of it: 58% of Americans said that they have investigated before buying anything online, and this proportion is only 49% in 2004. In these respondents, who call themselves Internet users rose to 78%.
In addition, to investigate not only the proportion of shopping before the increase, and the network of people has also increased the frequency of the investigation.
21% of adults engage in every day of this survey, one in 2004 compared to only 9%.
American research, reviews, online shopping more and more
In addition to the website to read the description of products and services in addition, many people also add a Review of information, analysis, views of the product, especially through social networking sites. 24% of Americans said they would comment after buying things.
The Pew study also online shopping of American spending habits have been studied. There have been online shopping experience of Americans in May 2000 from 36% to 52% now. Meanwhile, online booking air tickets and hotels from 22% to 52%.
The study also found that study habits between men and women of similar, but high-income groups than low-income populations of the network to investigate more. High income and highly educated people post reviews and comments more frequently.
Many Americans are shopping online before comparing the price, quality and product review. Even if the end did not buy the site, but in the store shopping, they will advance the investigation and decision-making on the Internet.
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